DJ Smith

Casino Financial Consultant

DJ has a solid, all-round background in casino operations and marketing. He managed the Southern Hemisphere’s largest slot machine operation at the time; he planned, opened and operated the first two casinos in Namibia as GM, he has also managed activities across 44 multisite casinos in the UK as Head of Automated Gaming. In a Head Office roll, he led bid teams in crafting detailed business and financial plans for several large casino resorts over a two-year period, whilst studying and completing his MBA.

Moving further afield from operations but remaining in the industry, DJ put his casino experience, project and management skills to work in the field of Technical Regulatory Testing, acting as CEO. He later moved into the management of new product development for a leading global manufacturer and supplier, and with internal and external partners brought to fruition innovative products and systems that have stood the test of time. A sharp fall in product demand after the 2007/8 Credit Crunch triggered a need for a career change and he moved into casino consulting. His specialities are casino market feasibility studies; financial modelling; business plans; license bids; performance management; project management and financial management. During his time in consulting, DJ has qualified as a Chartered Management Accountant and PRINCE2 Practitioner.

DJ supports casino feasibility studies, business reports and casino optimisation.